These sessions include multi-faceted approach encompassing attendee acquisition, engagement, and marketing before, during, and after the event. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
61 Results
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Contains 5 Component(s), Includes Credits Includes a Live Web Event on 07/09/2026 at 8:30 AM (CDT)
This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST.
You are required to read the workbook before class. It is located under the “Workbook” tab.
You must have a webcam to take this class.
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
- Define marketing, explain the difference between the marketing and sales functions
- Identify the elements of a marketing plan
- Describe market segmentation, define target markets and explain how to reach global audiences
- Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
- Explain the benefits of developing omnichannel marketing and content management strategies
- Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
- Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns
Sarah Griffin, CEM
Event Manager
Informa Markets Limited
Sarah Griffin, CEM has more than 17 years of experience in the trade show and event industry. Having worked as an exhibitor and special event coordinator during and after college, followed by seven years working for GES, she joined Informa Markets in 2014. Since then, Sarah has held a variety of roles from managing the client services team in Boulder to being instrumental in the implementation of the inhouse CEM program for the Learning and Performance Team. She’s currently the overall event manager for CPHI North America, the premier pharma supply chain trade show and conference in the US. Sarah is an experienced people manager with a strong operational background and a passion for supporting others within the events industry.
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Register
- Non-member - $490
- Member - $349
- Freeman Member - $279.20
- More Information
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 05/20/2026 at 10:30 AM (CDT)
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.
Eligible to earn 1 Clock Hour towards CEM recertification.
John Wilson
Vice President, Business Development, Northeast Region
CNTV
John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.
Kristin Torres
Executive Director, Meetings & Events
National Cattlemen’s Beef Association
Kristin Torres is an event planning professional with over 20 years of experience in planning association meetings, trade shows and special events both in person and more recently virtual. Kristin is currently the Executive Director, Meetings & Events for the National Cattlemen’s Beef Association. Kristin has worked with NCBA for over 15 years and works closely with her team to produce the largest event for the beef cattle industry as well as over 30 smaller events annually. When she’s not busy planning events Kristin is busy managing her two teenage daughters and planning the next family vacation.
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Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 5 Component(s), Includes Credits Includes a Live Web Event on 04/21/2026 at 8:30 AM (CDT)
This class will be conducted VIRTUALLY through Zoom on 4/21/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
This class will be conducted VIRTUALLY through Zoom on 4/21/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST.
You are required to read the workbook before class. It is located under the “Workbook” tab.
You must have a webcam to take this class.
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
- Define marketing, explain the difference between the marketing and sales functions
- Identify the elements of a marketing plan
- Describe market segmentation, define target markets and explain how to reach global audiences
- Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
- Explain the benefits of developing omnichannel marketing and content management strategies
- Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
- Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns
Projeni Pather, CEM-AP
Managing Director
Exposure Marketing
Projeni Pather is the owner and Managing Director of Exposure Marketing, Immediate Past Chair and Spokesperson for AAXO, Association of African Exhibition Organizers, and Spokesperson for the SA Events Council. Her 20-year career in exhibitions and marketing, active leadership, and engaging personality have positioned Projeni as the voice of the exhibition and events industry on national media channels. She is a dynamic leader driven by a passion for collaboration, communication, and innovation.
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Register
- Non-member - $490
- Member - $349
- Freeman Member - $279.20
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。 Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。
学习目标：
掌握细分和精准定位电子邮件受众的关键策略，以提高展会和活动的参与度和出席率。
探索可扩展的电子邮件营销策略，这些策略可以灵活应用于不同的协会和公司活动场景。
制定切实可行的计划，实施创新的电子邮件营销技巧，为活动推广带来可衡量的成效。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
¿Busca estrategias de email marketing innovadoras y escalables para llegar al público adecuado y aumentar la asistencia a sus exposiciones y eventos? Únase a Chris Gloede, CAE, Consultor Jefe de Ricochet, y Nicole Bowman, Vicepresidenta de Marketing y Comunicaciones de IAEE, en un interesante seminario web de 45 minutos. Compartirán tácticas prácticas y de eficacia comprobada de email marketing, diseñadas específicamente para asociaciones y empresas del sector de eventos. Los asistentes obtendrán ideas prácticas que podrá implementar de inmediato para optimizar sus campañas de email marketing e impulsar el éxito de sus eventos. Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
¿Busca estrategias de email marketing innovadoras y escalables para llegar al público adecuado y aumentar la asistencia a sus exposiciones y eventos? Únase a Chris Gloede, CAE, Consultor Jefe de Ricochet, y Nicole Bowman, Vicepresidenta de Marketing y Comunicaciones de IAEE, en un interesante seminario web de 45 minutos. Compartirán tácticas prácticas y de eficacia comprobada de email marketing, diseñadas específicamente para asociaciones y empresas del sector de eventos. Los asistentes obtendrán ideas prácticas que podrá implementar de inmediato para optimizar sus campañas de email marketing e impulsar el éxito de sus eventos.
Objetivos de aprendizaje:
- Identificar estrategias clave para segmentar y dirigirse a las audiencias de correo electrónico con el fin de aumentar la participación y la asistencia a exposiciones y eventos.
- Explorar tácticas escalables de email marketing que se puedan adaptar y aplicar en diferentes contextos de eventos de asociaciones y empresas.
- Desarrollar un plan viable para implementar técnicas innovadoras de email marketing que generen resultados medibles para la promoción de eventos.
Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49.
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 4 Component(s), Includes Credits
This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. Course Description: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
- Define marketing, explain the difference between the marketing and sales functions
- Identify the elements of a marketing plan
- Describe market segmentation, define target markets and explain how to reach global audiences
- Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
- Explain the benefits of developing omnichannel marketing and content management strategies
- Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
- Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns
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Register
- Non-member - $635
- Member - $380
- Freeman Member - $304
- More Information
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Contains 5 Product(s)
Discover key strategies and insights at Expo! Expo! 2025 with these top five sessions covering essential topics for event professionals. Learn how to build competitive strength in a saturated market, navigate exhibitor and sponsor challenges, align leadership and sales for increased event revenue, explore innovative event design ideas, and tackle food waste prevention to promote sustainability. Equip yourself with the knowledge to elevate your event success and drive meaningful impact.
Discover key strategies and insights at Expo! Expo! 2025 with these top five sessions covering essential topics for event professionals. Learn how to build competitive strength in a saturated market, navigate exhibitor and sponsor challenges, align leadership and sales for increased event revenue, explore innovative event design ideas, and tackle food waste prevention to promote sustainability. Equip yourself with the knowledge to elevate your event success and drive meaningful impact. These top five sessions include content on marketing, sales, sponsorship, sustainability, and event design:
- Expo! Expo! 2025 Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
- Presenter: Sherron Washington, MA
- Expo! Expo! 2025 Navigating Exhibitor & Sponsor Challenges: Rules, Relationships & Results
- Presenters: Barbara Dunn, Angie Silberhorn, and Dan Corcoran
- Expo! Expo! 2025 Aligning Leadership & Sales: A C-Suite Strategy For Event Revenue
- Presenters: Brittany Shoul, Dan Cole, CEM, Jay Blakenship, Sean Soth
- Expo! Expo! 2025 Freshly Baked
- Presenters: Sara Taylor and Angela Strahan
- Expo! Expo! 2025 What A Waste: Food Waste Prevention For #Eventprofs
- Presenter: Jessie States, CMP, CMM
Expo! Expo! 2025 Navigating Exhibitor & Sponsor Challenges: Rules, Relationships & Results
Presenters:
- Barbara Dunn, Attorney & Owner, Barbara Dunn Law PLLC
- Angie Silberhorn, Event Director, Water Quality Association
- Dan Corcoran, Chief Operating Officer, Corcoran
Expo! Expo! 2025 Aligning Leadership & Sales: A C-Suite Strategy For Event Revenue
Presenters:- Brittany Shoul, SVP of Revenue Strategy & Operations, MCI USA,
- Dan Cole, CEM, Senior Director, Exposition Sales, AVIXA,
- Sean Soth, Leadership Advisory Board Chair, Professionals for Association Revenue
- Jay Blakenship, Senior Vice President, Revenue Strategy, MCI
Expo! Expo! 2025 Freshly Baked
Presenters:
- Sara Taylor, Senior Director of Conference Operations, Viticus Group
- Angela Strahan, Vice President of Creative Services & Strategy, Fern, an Nth Degree company
Expo! Expo! 2025 Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
Presenter:- Sherron Washington, MA, Founder and CEO, The P3 Solution
Expo! Expo! 2025 What A Waste: Food Waste Prevention For #Eventprofs
Presenter:
- Jessie States, CMP, CMM, Vice President, MPI Consulting
Upon completion of all five sessions, 8.25 clock hours will be eligible for CEM recertification.
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Register
- Member - $179
- Freeman Member - $179
- More Information
- Expo! Expo! 2025 Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
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Contains 3 Component(s), Includes Credits Recorded On: 10/29/2025
Si quieres llenar las salas (o captar la atención del público en línea), necesitas algo más que un simple botón de «Regístrate ahora». En esta sesión, analizaremos estrategias probadas y actualizadas que logran que la gente se registre y asista. Compartiremos resultados reales de campañas recientes, además de consejos prácticos y tácticas creativas que pueden transformar tu estrategia de captación de clientes. If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.
Si quieres llenar las salas (o captar la atención del público en línea), necesitas algo más que un simple botón de «Regístrate ahora». En esta sesión, analizaremos estrategias probadas y actualizadas que logran que la gente se registre y asista. Compartiremos resultados reales de campañas recientes, además de consejos prácticos y tácticas creativas que pueden transformar tu estrategia de captación de clientes.
Objetivos de aprendizaje:
Descubra mejoras sencillas para la promoción de sus eventos que aumentarán los clics, las inscripciones y la asistencia.
Aprenda a identificar los errores más comunes que frenan el crecimiento de los eventos.
Elabore un plan con estrategias creativas para generar expectación y entusiasmo y lograr que la gente quiera asistir.
Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.
Learning Objectives:
- Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance.
- Learn the most common traps that stall event growth.
- Create a plan for creative ways to build hype and excitement so people want to be there.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Jay Schwedelson
Founder and CEO
SubjectLine.com and Outcome Media
Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
Permiten obtener 1 hora de crédito para la recertificación CEM.
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 10/29/2025
如果您想吸引更多人参与（或观看），仅仅设置一个“立即注册”按钮是远远不够的。本次研讨会将深入探讨行之有效、最新颖的策略，帮助您吸引更多人注册并实际参与。我们将分享近期营销活动中取得的真实成果，以及一些可以快速应用的小技巧和创意方法，助您提升用户获取效率。 If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.
如果您想吸引更多人参与（或观看），仅仅设置一个“立即注册”按钮是远远不够的。本次研讨会将深入探讨行之有效、最新颖的策略，帮助您吸引更多人注册并实际参与。我们将分享近期营销活动中取得的真实成果，以及一些可以快速应用的小技巧和创意方法，助您提升用户获取效率。
学习目标：
了解如何轻松升级活动宣传，从而提高点击率、报名人数和参与度。
了解阻碍活动增长的最常见陷阱。
制定创意方案，营造热烈氛围，吸引更多人参与。
IAEE 网络研讨会面向会员免费开放，非会员费用为 49 美元。参加研讨会可获得 1 个学时，计入 CEM 再认证学分。If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.
Learning Objectives:
- Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance.
- Learn the most common traps that stall event growth.
- Create a plan for creative ways to build hype and excitement so people want to be there.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Jay Schwedelson
Founder and CEO
SubjectLine.com and Outcome Media
Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
