image

This area focuses on the creative vision and aesthetic of an event, visual elements to create atmosphere and memorable moments. Content also includes sessions on best practices for managing logistics, vendors, and technical aspects to bring the designer's vision to reality. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning. 

Search by Format
Search by Type
Sort By
Search by Speakers
Search by Keyword

97 Results

  • Bougie On A Budget
    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/29/2026 at 10:30 AM (CDT)

    Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

    Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

    Learning Objectives  
    • Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 
    • Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 
    • Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

    This virtual session is available to IAEE Members for free and non-members $79. 

    Ksenija Polla, CMP, CICE

    Director of International Development

    Talley Management Group

    Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.  

    Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.  
     
    A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally. 

    Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC

    Vice President of Client & Conference Services

    Raybourn Group International

    Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.

     She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.

    image

    This session is eligible to earn 0.75 clock hours towards CEM recertification.

  • IAEE Master Series Certificate: Event Design For The Brain
    Contains 3 Product(s)

    IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification

    IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications.  Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions.  Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.    

    9 April 2026 10:30-11:30 AM CST  Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  
    Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.  
    Learning Objectives
    1. Explain how attention functions in live and virtual event settings  
    2. Identify common event design choices that reduce focus and engagement  
    3. Apply practical strategies to support sustained attention  
    4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time. 


    16 April 2026 10:30-11:30 AM CST Session 2: Designing for Memory: Creating Events People Actually Remember  
    While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.  
    Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.  
    Learning Objectives  
    1. Distinguish between engagement and long-term memory  
    2. Identify design elements that support retention and recall  
    3. Apply techniques that strengthen memory without increasing content volume  
    4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice. 


    23 April 2026 10:30-11:30 AM CST Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction 
    Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.  
    Learning Objectives 
    1. Understand how social environments influence engagement and trust  
    2. Identify barriers to interaction created by common event design choices  
    3. Design experiences that encourage meaningful connection  
    4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection. 

    IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. 

    image

  • 沟通策略在活动成功中的作用 (The Role Of Communication Strategy In Event Success)
    Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026

    沟通是活动成功的关键。本次由 Swapcard 和 IAEE 工作人员带来的 45 分钟线上研讨会，将探讨如何通过精心设计的沟通方式，将注册与有意义的参与、参展商价值以及活动的长期成功联系起来。我们将以 IAEE 的 Expo! Expo! 2025 为例，分析清晰的指导、会前沟通和及时的提醒如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内推动更高的参与度和更可衡量的成果。 沟通是活动成功的关键。本次由 Swapcard 和 IAEE 工作人员带来的 45 分钟线上研讨会，将探讨如何通过精心设计的沟通方式，将注册与有意义的参与、参展商价值以及活动的长期成功联系起来。我们将以 IAEE 的 Expo! Expo! 2025 为例，分析清晰的指导、会前沟通和适时的提醒如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何创建战略框架，从而在整个活动生命周期中释放更强的参与度和更可衡量的成果。

    沟通是活动成功的关键。本次由Swapcard和IAEE工作人员带来的45分钟线上研讨会，将探讨如何通过精心设计的沟通，将注册转化为有意义的参与、提升参展商价值，并最终实现活动的长期成功。我们将以IAEE的Expo! Expo! 2025为例，分析清晰的指导、会前沟通以及适时的引导如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内提升参与度并取得更可衡量的成果。

    学习目标：

    • 了解精心设计的沟通如何通过IAEE的Expo! Expo! 2025案例，影响参会者和参展商在整个活动周期内的行为。
    • 学习如何构建战略沟通框架，整合清晰的指导、会前信息和适时的引导，以提升参会者的参与度和参展商的价值。
    • 了解如何评估沟通策略在推动有效参与和活动长期成功方面的可衡量成果。

    IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。参加研讨会可获得 0.75 个学时，用于 CEM 再认证。

    Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    Learning Objectives:

    • Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
    • Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
    • Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

    image

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Beverly Elliot, CEM

    Account Manager, Exhibitions and Sales

    IAEE

    Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.

    Kendra Black

    Website Product Manager

    Swapcard

    Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.

    完成课程后，学员可获得 0.75 个学时，可用于 CEM 再认证。

     Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

    观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

    完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

    After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

  • Prosperando como organizadora de eventos independiente (Thriving As An Independent Event Organizer)
    Contains 3 Component(s), Includes Credits Recorded On: 03/25/2026

    Explora el dinámico mundo de la organización independiente de eventos con las veteranas del sector Jennifer D. Collins, CMP, y Necoya L. Tyson, CEM-AP, CGMP, CCEP. Esta sesión destacará las diversas oportunidades disponibles para los organizadores independientes y cómo pueden colaborar eficazmente con asociaciones y organizaciones más grandes. Adquiere conocimientos valiosos sobre las mejores prácticas comprobadas y aprende los errores críticos que debes evitar, lo que te ayudará a construir una carrera exitosa y sostenible como profesional independiente de eventos. Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    Explora el dinámico mundo de la organización independiente de eventos con las veteranas del sector Jennifer D. Collins, CMP, y Necoya L. Tyson, CEM-AP, CGMP, CCEP. Esta sesión destacará las diversas oportunidades disponibles para los organizadores independientes y cómo pueden colaborar eficazmente con asociaciones y organizaciones más grandes. Adquiere conocimientos valiosos sobre las mejores prácticas comprobadas y aprende los errores críticos que debes evitar, lo que te ayudará a construir una carrera exitosa y sostenible como profesional independiente de eventos.

    Objetivos de aprendizaje:

    • Identificar los diversos roles y oportunidades disponibles para los organizadores de eventos independientes, incluyendo cómo fortalecer eficazmente los equipos dentro de asociaciones u organizaciones más grandes.
    • Aplicar las mejores prácticas para la gestión de proyectos de eventos independientes, desde la planificación inicial hasta la ejecución, para garantizar una colaboración fluida y resultados exitosos.
    • Reconocer los obstáculos y desafíos comunes que enfrentan los organizadores de eventos independientes y desarrollar estrategias para evitarlos o superarlos.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49.


    Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    Learning Objectives:

    • Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
    • Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
    • Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.

    IAEE webinars are free to members and available to non-members for $49.

    Necoya L. Tyson, CEM-AP, CGMP, CCEP

    Founder & Chief Executive Officer

    Lightsey Event Solutions

    Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike. 

    Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP). 

    Jennifer D. Collins, CMP, DES

    President and CEO

    JDC Events

    Jennifer D. Collins, CMP, DES, has built a company that produces engagement-driven live, hybrid and virtual events for Fortune 100, leading associations and federal government clients. A 25-year veteran of designing events that spark change, Jennifer is the recipient of numerous awards and national recognition, including BizBash 500 List of Most Influential Event Professionals; Smart Women in Meetings Award; Women of Color Achievement Award and ranked by the Washington Business Journal as one of the top meeting and event planning companies since 2006. Jennifer is regularly featured in select media as an industry expert and is the internationally best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers sage advice on how to build impactful events. Jennifer graduated from The American University, School of Communication with a B.A. in Public Communication. 

    image

    Una vez completada la sesión, será elegible para obtener 0,75 créditos CE para la recertificación CEM.

    Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • 作为一名独立活动组织者，如何取得成功 (Thriving As An Independent Event Organizer)
    Contains 3 Component(s), Includes Credits Recorded On: 03/25/2026

    与行业资深人士 Jennifer D. Collins（CMP）和 Necoya L. Tyson（CEM-AP、CGMP、CCEP）一起探索充满活力的独立活动组织世界。本次研讨会将重点介绍独立组织者所面临的各种机遇，以及如何与协会和大型组织进行有效合作。您将获得宝贵的实践经验，了解行之有效的最佳实践，并学习避免关键错误的方法，从而帮助您在独立活动领域建立成功且可持续的职业生涯。 Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    与行业资深人士 Jennifer D. Collins（CMP）和 Necoya L. Tyson（CEM-AP、CGMP、CCEP）一起探索充满活力的独立活动组织世界。本次研讨会将重点介绍独立组织者所面临的各种机遇，以及如何与协会和大型组织进行有效合作。您将获得宝贵的实践经验，了解行之有效的最佳实践，并学习避免关键错误的方法，从而帮助您在独立活动领域建立成功且可持续的职业生涯。

    学习目标：

    了解独立活动组织者可扮演的各种角色并把握各种机遇，包括如何有效地增强协会或大型组织内部的团队实力。

    应用最佳实践管理独立活动项目，从初步规划到执行，确保无缝协作并取得成功。

    认识到独立活动组织者面临的常见陷阱和挑战，并制定策略来避免或克服这些障碍。

    IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。


    Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    Learning Objectives:

    • Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
    • Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
    • Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.

    IAEE webinars are free to members and available to non-members for $49.

    Necoya L. Tyson, CEM-AP, CGMP, CCEP

    Founder & Chief Executive Officer

    Lightsey Event Solutions

    Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike. 

    Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP). 

    Jennifer D. Collins, CMP, DES

    President and CEO

    JDC Events

    Jennifer D. Collins, CMP, DES, has built a company that produces engagement-driven live, hybrid and virtual events for Fortune 100, leading associations and federal government clients. A 25-year veteran of designing events that spark change, Jennifer is the recipient of numerous awards and national recognition, including BizBash 500 List of Most Influential Event Professionals; Smart Women in Meetings Award; Women of Color Achievement Award and ranked by the Washington Business Journal as one of the top meeting and event planning companies since 2006. Jennifer is regularly featured in select media as an industry expert and is the internationally best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers sage advice on how to build impactful events. Jennifer graduated from The American University, School of Communication with a B.A. in Public Communication. 

    image

    课程结束后，可获得 0.75 个继续教育学分，用于继续教育管理硕士 (CEM) 再认证。

    Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.

    观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

    完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

    After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

  • Thriving As An Independent Event Organizer
    Contains 3 Component(s), Includes Credits Recorded On: 03/25/2026

    Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    Learning Objectives:

    • Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
    • Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
    • Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.

    IAEE webinars are free to members and available to non-members for $49.

    Necoya L. Tyson, CEM-AP, CGMP, CCEP

    Founder & Chief Executive Officer

    Lightsey Event Solutions

    Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike. 

    Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP). 

    Jennifer D. Collins, CMP, DES

    President and CEO

    JDC Events

    Jennifer D. Collins, CMP, DES, has built a company that produces engagement-driven live, hybrid and virtual events for Fortune 100, leading associations and federal government clients. A 25-year veteran of designing events that spark change, Jennifer is the recipient of numerous awards and national recognition, including BizBash 500 List of Most Influential Event Professionals; Smart Women in Meetings Award; Women of Color Achievement Award and ranked by the Washington Business Journal as one of the top meeting and event planning companies since 2006. Jennifer is regularly featured in select media as an industry expert and is the internationally best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers sage advice on how to build impactful events. Jennifer graduated from The American University, School of Communication with a B.A. in Public Communication. 

    image

    Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.

  • CEIR Report: The Voice of Young Professionals: What They Value Most On The Show Floor & How to Deliver It
    Contains 3 Component(s), Includes Credits Recorded On: 03/18/2026

    As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.

    As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.

    In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
    CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.

    Learning Objectives:
    • Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
    • Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
    • Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value

    IAEE and CEIR webinars are free to members and available to non-members for $49. Once completed, this session is eligible for 0.75 Clock hours towards CEM recertification.

    Brought to you by:

    image

    Jackie Gronske, CEM

    Senior Manager, Exhibits & Sponsorships

    The American Institute of Architects

    Jackie Gronske is the Senior Manager of Exhibits and Sponsorship at the American Institute of Architects and has been in the events and exhibits industry for six years. She has served on the IAEE DC Chapter Board for over three years as the Director of Emerging Professionals, connecting and empowering the next generation of industry leaders. Jackie specializes in creating engaging event experiences, managing sponsorships, and driving initiatives that help professionals grow their networks and advance their careers.

    Liam McNicholl

    Exhibitor Experience Manager

    Society of Interventional Radiology

    Liam McNicholl, the Exhibitor Experience Manager at the Society of Interventional Radiology brings 2 and a half years of experience in exhibitions and corporate relations. Born in 1999, as an older member of Gen Z, Liam offers his knowledge and insights into emerging trends and opportunities for growth shaped by the new generation of exhibitions and events. 

    Natali Tsalikis

    Junior Market Researcher

    Center for Exhibition Industry Research, a division of IAEE

    Natali Tsalikis entered the tradeshow industry in November 2024 when she joined the Center for Exhibition Industry Research (CEIR), now a division of IAEE. In her role, she supports market research initiatives that track and analyze industry trends. Natali holds a Bachelor’s degree in Marketing and Market Research and a Master’s degree in Marketing Analytics. She has led multiple academic market research projects focused on enhancing marketing strategies and identifying growth opportunities. A proud Miami native, Natali now resides in Gainesville, FL, where she enjoys exploring the area’s natural beauty.

    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

    image

    Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

  • El papel de la estrategia de comunicación en el éxito de los eventos (The Role Of Communication Strategy In Event Success)
    Contains 3 Component(s), Includes Credits Recorded On: 03/11/2026

    La comunicación es clave para el éxito de un evento. Esta sesión virtual de 45 minutos con Swapcard y el personal de IAEE explora cómo el diseño de comunicación intencional conecta el registro con una participación significativa, el valor para los expositores y el éxito a largo plazo del evento. Tomando como caso práctico la Expo! Expo! 2025 de IAEE, examinaremos cómo una guía clara, las comunicaciones previas al evento y los recordatorios oportunos influyen en el comportamiento de los asistentes y expositores antes, durante y después del evento. Aprenda a crear un marco estratégico que impulse una mayor participación y resultados más medibles a lo largo de todo el ciclo de vida del evento. Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    La comunicación es clave para el éxito de un evento. Esta sesión virtual de 45 minutos con Swapcard y el personal de IAEE explora cómo el diseño de comunicación intencional conecta el registro con una participación significativa, el valor para los expositores y el éxito a largo plazo del evento. Tomando como caso práctico la Expo! Expo! 2025 de IAEE, examinaremos cómo una guía clara, las comunicaciones previas al evento y los recordatorios oportunos influyen en el comportamiento de los asistentes y expositores antes, durante y después del evento. Aprenda a crear un marco estratégico que impulse una mayor participación y resultados más medibles a lo largo de todo el ciclo de vida del evento.

    Objetivos de aprendizaje:

    • Descubra cómo el diseño de comunicación intencional influye en el comportamiento de los asistentes y expositores a lo largo del ciclo de vida del evento, utilizando el caso práctico Expo! Expo! 2025 de la IAEE.
    • Aprenda a desarrollar un marco de comunicación estratégica que integre una guía clara, mensajes previos al evento y recordatorios oportunos para mejorar la participación de los participantes y el valor para los expositores.
    • Descubra cómo evaluar los resultados medibles de las estrategias de comunicación para impulsar una participación significativa y el éxito a largo plazo de los eventos.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Puede obtener 0.75 horas de reloj para la recertificación CEM.

    Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    Learning Objectives:

    • Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
    • Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
    • Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

    image

    Kendra Black

    Website Product Manager

    Swapcard

    Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Beverly Elliot, CEM

    Account Manager, Exhibitions and Sales

    IAEE

    Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.

    Al finalizar, los participantes obtienen 0,75 horas de reloj que son elegibles para su recertificación CEM. Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • The Role Of Communication Strategy In Event Success
    Contains 3 Component(s), Includes Credits Recorded On: 03/11/2026

    Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    Learning Objectives:

    • Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
    • Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
    • Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

    IAEE webinars are free to members and available to non-members for $49. 

    image

    Kendra Black

    Website Product Manager

    Swapcard

    Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Beverly Elliot, CEM

    Account Manager, Exhibitions and Sales

    IAEE

    Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.

     Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

  • International Association of Exhibitions & Events (IAEE) Starter Sessions
    Contains 3 Product(s)

    This comprehensive group of sessions will enable you to learn about IAEE Member benefits, State of the Exhibitions and Events Industry, and Sustainability.

    This group of sessions will enable you to learn about IAEE Member benefits,  State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar. These sessions are free for IAEE Members. 

    Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification.