This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications.  Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions.  Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.    

9 April 2026 10:30-11:30 AM CST  Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  
Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.  
Learning Objectives
1. Explain how attention functions in live and virtual event settings  
2. Identify common event design choices that reduce focus and engagement  
3. Apply practical strategies to support sustained attention  
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time. 

16 April 2026 10:30-11:30 AM CST Session 2: Designing for Memory: Creating Events People Actually Remember  
While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.  
Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.  
Learning Objectives  
1. Distinguish between engagement and long-term memory  
2. Identify design elements that support retention and recall  
3. Apply techniques that strengthen memory without increasing content volume  
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice. 

23 April 2026 10:30-11:30 AM CST Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction 
Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.  
Learning Objectives 
1. Understand how social environments influence engagement and trust  
2. Identify barriers to interaction created by common event design choices  
3. Design experiences that encourage meaningful connection  
4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection. 

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. 

IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将带领学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。

如需注册完整的线上系列课程，请点击注册按钮。IAEE 活动销售与赞助大师系列证书课程物超所值，课程内容涵盖您可以立即应用的实用策略，并颁发结业证书，彰显您在活动销售与赞助领域对活动行业的贡献。（会员价 99 美元 | 非会员价 149 美元）

IAEE大师系列证书：活动销售与赞助 第一部分：销售策略与调研

这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成功。

学习目标：

• 识别成功的展览和赞助销售策略的核心要素。
• 运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
• 制定宣传册以支持组织的收入目标。

IAEE大师系列证书：活动销售与赞助 第二部分：行之有效的销售策略

这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。

学习目标：

• 撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
• 通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
• 自信地处理异议和谈判，以达成合作承诺。

IAEE大师系列证书：活动销售与赞助 第三部分：分析与回顾

这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些方面来评估活动的投资回报率。

学习目标：

使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。

将销售分析转化为可执行的策略，以促进未来的收入增长。

进行结构化的展后回顾，找出成功之处和需要改进的地方。

成功完成所有课程内容后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。

无法参加课程？您仍然可以注册并访问录像，随时点播观看，以适应您职业发展的最佳时间。

The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives:

1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
2. Apply research methods to build prospect lists and align offerings with market needs.
3. Develop the prospectus to support the organization's revenue goals. 

IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

Learning Objectives:

1. Write effective sales and phone scripts and utilize them for effective outreach tactics
2. Uncover potential exhibitor/sponsor needs by asking the right questions.
3. Confidently handle objections and negotiations to secure commitments.

IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时的 CEM 再认证学分，并获得结业证书。

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion. 

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

El Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales de la industria que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM, CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas específicas para la venta de eventos. Al completarlas, recibirán un certificado de finalización en ventas y patrocinio de eventos.

Para inscribirse en la serie virtual completa, está en el lugar correcto: seleccione el botón de registro. Obtenga el máximo provecho de su inversión: este Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos incluye tácticas que puede implementar de inmediato y un certificado de finalización para demostrar su dedicación a la industria de eventos en el área de ventas y patrocinio. (Miembros: $99 | No miembros: $149).

Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 1: Estrategia de Ventas e Investigación

Esta es la primera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán estrategias de ventas y la investigación que las respalda para lograr un éxito comprobado en cualquier sector.

Objetivos de aprendizaje:

Identificar los elementos clave de una estrategia exitosa de ventas para exhibiciones y patrocinios.
Aplicar métodos de investigación para crear listas de prospectos y alinear las ofertas con las necesidades del mercado.
Desarrollar el prospecto para respaldar los objetivos de ingresos de la organización.

Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 2: Tácticas de Ventas que Funcionan

Esta es la segunda sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exhibiciones y eventos. En esta sesión, los participantes aprenderán diversas tácticas de venta probadas.

Objetivos de aprendizaje:

Escribir guiones de ventas y llamadas telefónicas efectivos y utilizarlos para estrategias de contacto efectivas.
Identificar las necesidades potenciales de expositores/patrocinadores formulando las preguntas correctas.
Gestionar con confianza las objeciones y las negociaciones para asegurar compromisos. Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 3: Análisis y Revisión

Esta es la tercera sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán qué, cómo y cuándo profundizar en el análisis, y en qué áreas enfocarse para revisar el ROI de eventos.

Objetivos de aprendizaje:

Evaluar el rendimiento de ventas utilizando métricas clave, paneles de control y seguimiento del flujo de trabajo en su CRM.
Convertir el análisis de ventas en estrategias prácticas para el crecimiento futuro de los ingresos.
Realizar una revisión estructurada posterior a la feria para identificar los éxitos y las áreas de mejora.
El Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos otorga 3 horas de reloj para la recertificación CEM después de completar con éxito todos los componentes de la sesión.

¿No puede asistir? Aún puede registrarse y acceder a las grabaciones para verlas a la carta en el horario que mejor se adapte a su desarrollo profesional.

The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives:

1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
2. Apply research methods to build prospect lists and align offerings with market needs.
3. Develop the prospectus to support the organization's revenue goals. 

IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

Learning Objectives:

1. Write effective sales and phone scripts and utilize them for effective outreach tactics
2. Uncover potential exhibitor/sponsor needs by asking the right questions.
3. Confidently handle objections and negotiations to secure commitments.

IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

El Certificado de la Serie Maestra IAEE: Ventas y patrocinio de eventos es elegible para 3 horas de reloj para la recertificación de CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion. 

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

5 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives:

1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
2. Apply research methods to build prospect lists and align offerings with market needs.
3. Develop the prospectus to support the organization's revenue goals. 

12 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

Learning Objectives:

1. Write effective sales and phone scripts and utilize them for effective outreach tactics
2. Uncover potential exhibitor/sponsor needs by asking the right questions.
3. Confidently handle objections and negotiations to secure commitments.

19 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.